Customer Relationship Management System Case Studies

LiteBreeze was commissioned to develop an entirely web based application to manage investors, investments and brokers. The aim of the application was also to market the client's company through features facilitating word-of-mouth/buzz marketing.

The main objective was to let clients order customized shirts easily and through a well-designed interface and to let the business owner process these orders.

Due to high hourly costs and shortage of local IT staff the client turned to LiteBreeze for a long-term partner to train and supply staff to work on the client’s framework and common product range. The client wanted to have LiteBreeze staff working full-time to meet demand from end customers.

The product LiteBreeze was commissioned to develop is a centrally hosted CRM. It is built upon a so called SaaS model (Software as a Service), where the end customers subscribe to the centrally hosted software.

The client is the largest sales organization in Sweden and is a specialist business process outsourcing company, with a singular focus on telemarketing and sales.